A rhetorical analysis can be written about many different mediums.
Lance Armstrong and Nike Nike, Inc. Nike has adapted its advertisement campaigns to reach its eclectic audience by sponsoring globally renowned athletes such as Lance Armstrong. In addition to emotion, kairos was also undeniably a substantial component to the effectiveness of the ad; it appeared after Armstrong had not only recently defeated cancer, but continued on to win several Tour de France races, elevating him to a lofty status comparable to a hero.
Also, Nike was enveloped in public turmoil over alleged unethical manufacturing practices, and the company attacked this rhetorical exigence with this ad. The vulnerability of such a strong figure in American society, especially one renowned for enduring grueling long-distance cycling races, is a striking means of capturing the attention and sympathy of the viewer.
Not only does it reinforce the severity of his condition, but it also underscores the fact that Armstrong is so swept with emotion that he cannot bear to finish the sentence. It provides time for the viewer to dwell on the words and their grim connotation.
Also, this opening reaches a wide audience, as the emotional devastation of a cancer diagnosis is a commonplace that would be able to reach an expansive scope of viewers. It would resonate with anyone that has been affected by cancer, instead of simply fans of Armstrong or the sport of cycling.
It also makes his vow to overcome his affliction that much more prominent, which will become a crucial asset for the marketing power of Nike. It emboldens the audience to believe that purchasing Nike products is inextricably correlated to fighting cancer and personal battles.
To further elucidate this connection, Nike places yellow lettering against a black background, and its swish logo in black against a yellow background. This too invokes a great deal of pathos, as it invigorates and motivates the viewer to want to take action and emulate the achievement of Armstrong.
Understanding the context of this advertisement is crucial to fully grasp how kairos played a pivotal role in this rhetorical situation.
In the early s, when this ad was first published, Lance Armstrong was at the height of his fame for doing the impossible in two different realms: In contrast to this valiant glory, Nike was undergoing a firestorm of public denouncement and criticism amidst a sweatshop scandal.
It not only parlays the message to viewers that they can achieve success, but motivates and impels them to utilize Nike products to realize their goals. It utilizes common ideologies and values of triumph over obstacles and the hope of extraordinary accomplishments to engage a wide audience.
By affirming universal appeals, by invoking pathos, and by displaying its connection to a heroic cause, Nike captures support from its audience and seizes the present rhetorical situation.Rhetorical Analysis: the Basics.
Have you seen the Inception movie? The one that deals with the concept of a dream within a dream, within a dream?
Well, a rhetorical analysis essay is quite similar to that — with a little exception, of course. In a nutshell, a rhetorical analysis paper is writing about writing. Still confused? The strategies discussed above and the rhetorical analysis outline example will help you write an engaging and outstanding rhetorical analysis paper.
Remember, your essay should be written logically and coherently. Therefore, edit your document and ensure that you use proper grammar and punctuation. Follow this outline for rhetorical analysis.
20 Good Example Topics For A Rhetorical Analysis Essay Rhetorical essay is quite often hailed as one of the most important type of essay to write. What you need to keep in mind is selecting a good non-fiction work that can be analyzed in great detail and then you will have to discuss how it .
Rhetorical Analysis Outline Example. The format below is a guide of Rhetorical analysis outline inclusive of short case examples to help the reader understand the framework of the essay.
Aug 22, · How to Write a Rhetorical Analysis. In this Article: Article Summary Gathering Information Writing the Introduction Writing the Body Writing the Conclusion Community Q&A A rhetorical analysis can be written about other texts, television shows, films, collections of artwork, or a variety of other communicative mediums that attempt to make a statement to an intended audience%().
Luckily for you, EssayPro, paper writing service, has a team of professional paper writers that have been writing rhetorical analysis essays for several years.
They too have dealt with the confusion of finding these hidden persuasive strategies, so the tips and tricks that they carry are priceless for our students.